Earticle

초록

영어

In this paper, the relationship among service quality of the results, service process quality, perceived information quality, consumers' satisfaction, trust, and repurchase intention is empirically examined in the China's internet shopping malls with the perspective of consumers. For this research, design a research model based on some theoretical background as success model of information system, customer satisfaction index model and service quality evaluation model. As a result, accessibility, fast shipping and warranty had an impact on consumers' satisfaction. Also service results and up-to-date information had an impact, too. In addition, information diversity, accuracy and service quality of the results had an effect on the consumers' trust. These results had an implication that online shopping malls could have a chance to build a trust between the companies and consumers by a results-oriented service structure. The result could be used as a basis to formulate a strategy in the Chinese market.

목차

Abstract
 1. 서론
 2. 선행연구
  2.1 e-비즈니스 사용자 속성
  2.2. 서비스 품질 측정도구
  2.3 e-비즈니스 거래 정보 품질
  2.4 사용자 만족과 재구매의도
 3. 연구모형 및 가설 설정
  3.1 연구모형
  3.2 가설 설정
 4. 연구방법
  4.1 측정항목 구성과 자료 수집
 5. 실증분석 결과
  5.1 표본 속성
  5.2 요인분요인분석
  5.3 모델적합도평가
  5.4 경로 분석을 통한 가설 검정 결과
 6. 결론
 References

저자

• 김창수 [ 영남대학교 상경대학 경영학부 ]
• 주희엽 [ 중앙대학교 일반대학원 문화예술경영학과 ]

참고문헌