Earticle

초록

영어

Several studies have dealt with factors that influence patient’s use of medical tourism. However, compared to other healthcare areas such as electronic health records and healthcare online communities, in the medical tourism field, the effect of privacy has not been researched. The privacy issue is considered very important in the healthcare industry. It becomes more important in medical tourism services because customers are not likely to believe that customer’s private information is well protected in foreign countries compared to her/his own country. In this study, we investigate the role of privacy concerns as a main factor that influences patient’s intention toward medical tourism services. For this paper we use “intention to spread positive information through word of mouth” and “intention to reuse medical tourism service” as the dependent variables. We adopt a perceived benefit and cost framework to explore patient’s decision making process in creating word of mouth and building intentions to reuse medical tourism services. A survey is created and a model is proposed for hypothesizing relationships among variables and empirical verification. Finally implications are discussed.

목차

Abstract
 Introduction
 Literature Review
  Medical Tourism Services
  Privacy Concerns
  Word of Mouth
 Theoretical Development
  Intention to Reuse Medical Tourism Services
  Creating Word of Mouth (WOM)
  Moderating Relationships for Information Privacy Paradox
  Privacy Concerns
  Control Variables
 Methodology
  Measurement Development
  Survey Administration
 Data Analysis and Results
 Discussion
  Limitations and Future Study
  Conclusion
 APPENDIX (Questionnaire)

저자

• Chul Woo Yoo [ University at Buffalo ]
• Myung-Seong Yim [ Sahmyook University ]
• H. Raghav Rao [ U. at Buffalo (Sogang University) ]
• Chulmo Koo [ KyungHee University ]

참고문헌