Earticle

초록

영어

As sustainability has grown into a key global issue, more and more information technology (IT) products have adopted these concepts to attract consumers. However, these products potentially require consumers’ physical or economic sacrifice at least for a short period of time. Therefore, the reason of consumers’ adoption of sustainable IT products cannot be fully explained by the two traditional values: hedonic and utility values. However, expectancy-value theory, which has been used to explain the relationship between value and behavior, still takes hedonic value and utility value into consideration. The purpose of this study is to suggest an amended expectancy-value theory to better explain the adoption of IT products that consider sustainability. For this purpose, two social values-the normative value based on the Schwartz’s model of moral norm and the eudemonic value of the Stoic philosophy-were added to the individual values to examine which value particularly influences the adoption of sustainable IT products. In addition, the moderating effect of perceived sustainability between four values and adoption of sustainable IT products was verified.

목차

Abstract
 Ⅰ. Introduction
 Ⅱ. Theoretical Background
  2.1 Expectancy-Value Theory
  2.2 Theory of Value Structure
 Ⅲ. Model and Hypothesis
  3.1 The Nature of Information System Sustainability
  3.2 Overview of the Proposed Research Model
  3.3 Cognitive Structure of Values
  3.4 Expectancy
  3.5 Moderator: Perceived Sustainability
  3.6 Intention to Purchase Sustainability IT Products
 Ⅳ. Method
  4.1 Measurement Development
  4.2 Subjects and Procedure
 Ⅴ. Results
  5.1 Measurement Validation
  5.2 Testing the Structural Model
 Ⅵ. Discussion
 References
  Images and Survey Items
  Result of Factor Analysis

저자

• Ohbyung Kwon [ School of Management, Kyung Hee University ]
• Myung Sup Song [ CAITEC, Kyung Hee University ]

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