Earticle

초록

영어

The purpose of this research was to determine the causal connection support intention and recognized expected effect for local government that prepares new professional sports team. In addition this research aim to compare cause variables within clustered groups by level of expected effect on new team building. The research conducted by survey method, and the subjects were citizens who live in Suwon that in campaign for new professional baseball team building. 552 samples were selected through convenience sampling method in non–probability sampling used for actual analysis. Data was analyzed through confirmatory factor analysis and multiple group covariance structure analysis using PASW 18 package for Window. The following results were extracted through the experiment above. First, As to attract hole persons, infrastructure for tourism, integration for local people, improvement of living environment and image effect factors are need to use for strategy establish. Second, the intensive attractive strategy should be used for those who have high expectation, highlighting the integration of citizens. It can result in a positive effect on the support intension.

목차

1. 연구의 필요성 및 목적
  2. 연구문제 및 이론적 배경
 Ⅱ. 연구방법
  1. 연구설계
  2. 조사대상
  3. 조사도구
 Ⅲ. 결과
  1. 인지된 창단 기대효과의 지원의사 모형
  2. 창단기대효과에 대한 군집 세분화
  3. 군집 간 모형 비교
 Ⅳ. 논의
  1. 인지된 창단 기대효과의 지지의사에 대한 영향력
  2. 기대효과 군집에 따른 영향력차이
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자

• 김종 [ Kim, Chong | 한양대학교 ]
• 유재구 [ Yu, Jae Gu | 한양대학교 ]
• 김은영 [ Kim, Eun-Young | 한양대학교 ]

참고문헌