Earticle

초록

영어

The purpose of this study was to examine the relationship between perceived service justice, and customer loyalty on the moderating effect of customer satisfaction in table tennis facilities. The total 681 participants in this study were customer at table tennis facilities in Seoul, Kyonggido area. Results showed that first, the fewer duration and frequency of use, perceived procedure justice in the table tennis facilities were higher. the perceived interactional justice of male customers, private table tennis facilities in Seoul were higher. The lower frequency of use and customer age, customer satisfaction in table tennis facilities was higher. In addition, The longer duration and frequent participation and a long time use of a private table tennis facilities, customer loyalty was higher. Second, customer satisfaction was not modulate factor between perception of service justice and customer loyalty. the customer satisfaction was predict factor of customer loyalty. Results are discussed in detail.

목차

I. 서론
 Ⅱ.연구방법
  1. 연구대상
  2. 조사도구
  3. 조사절차
  4. 자료분석
 Ⅲ. 연구결과
  1. 배경변인에 따른 지각된 서비스 공정성, 고객 만족, 고객충성도의 차이
  2. 지각된 서비스 공정성과 고객 충성도간에 고객만족의 조절효과
 Ⅳ. 논의
 Ⅴ.결론
 참고문헌
 ABSTRACT

저자

• 홍차옥 [ Hong Cha Ok | 경기대학교 ]
• 천길영 [ Chun Gil Young | 경기대학교 ]
• 양종옥 [ Yang Jong Ock | 경기대학교 ]

참고문헌