Earticle

초록

영어

The main objective of current research is to obtain logical investigating regulation method of identifying both anomalously derived pyramid selling and the original pyramid selling. In order to achieve this, a method to identify the two selling methods needs to be put into some form of system. The very definition or rather, method in how this pyramid selling takes place is different to that of norm consecutive order; manufacturer – wholesaler – retailer – consumer, it is where the product for sales are sold directly to the consumers and those consumers individually, by themselves rate the quality of the products and become a salesperson themselves. This system of continuous makeover of consumers becoming salesperson is indefinitely repeated. Generally, the ultimate goal of obtaining this profit via simple system of pyramid selling as mentioned above is for this profit to cycle back into the research, enhancing the quality of products to provide better service and manufactured goods and reduce the unnecessary cost consumption in the wholesale and retail stage for the customers benefit. For these maintaining secure market and various cost reduction reasons, pyramid selling is superior to that of other methods in targeting the market. A continuous growing or newly organized corporate with this unyielding goal of ‘Pyramid selling system, Goal achievement’ can expand their business in a much faster way by maximizing the efficiency of marketing their goods. If only this advantage of western win-win pyramid selling method and the traditional Korean paternalistic culture can be unified and mutually corporated together, the outcome of efficiency and maximized profit is expected. The system under how profit is made by pyramid selling, especially the way in how it has the retailing profit and incentive allowance makes t unique and different from many other forms of marketing. However in order to achieve this potential advantage, there needs to be an equal balance of capital and research cycling within the cycle of pyramid selling method. Many of marketing methods do not keep this balance and only focus on the cycling of capital in its profit that can be achieved by a similar way and that is what people call anomalously derived pyramid selling.

목차

Ⅰ. 서론
 Ⅱ. 피라미드식 판매방법의 개관
 Ⅲ. 피라미드식 판매방법에 대한 현행 실체법상의 문제점
 Ⅳ. 피라미드식 판매방법의 형사규제 대책
 Ⅴ. 결론
 참고문헌
 Abstract

저자

• 김현수 [ KIM, Hyeon Soo | 법무부 법문화진흥센타 (사) 한국사법교육원 연구위원, 한국소비자원 방문연구원, 법학박사. ]

참고문헌