Earticle

초록

영어

The purpose of this study is to provide preliminary data of future- oriented marketing strategies for maintaining members of sports centers. Also this study figures out the segmented factors of customers behavior and provides useful information to customers by investigating social factors, motivations, durations of participation and satisfactions of sports center customers in sociology of population aspects. This study is based on population who are participating in 7 sports entries at the sports facilities located in Yeosushi Jeollanam-do and Gwangju. With these population, analysis of variance and simple and multiple regressions were executed to testify validity and reliability. In results, first, achievement factors and social factors affected as positive factors to the use of sports centers in terms of social factors of customers and the use of sports centers. Second, in relations of physical factors of customers and the use of sports centers, customers physical conditions and health caring affected positively to the use of sports center. Third, factors of satisfactions and exchanging information among members were shown positive aspect to the relations between customers satisfaction to the sports centers’ facilities and the use of sports centers. Considering the results from research, social factors, physical factors and the uses of facilities effected significantly to the use of commercial sports centers. To maintain sports center businesses effectively, customers satisfactions factors which consider customers characteristics of using behavior should be considered. Also, customer-based programs and marketing strategies are needed for management of competitive sports centers.

목차

Ⅰ. 서론
 Ⅱ. 연구방법
  1. 연구대상
  2. 연구도구
  3. 타당도와 신뢰도
  4. 조사절차
  5. 자료처리
 Ⅲ. 결과
  1. 사회 인구학적 특성에 따른 차이
  2. 사회적요인과 스포츠센터 이용
  3. 신체적요인과 스포츠센터 이용
  4. 경제적요인과 스포츠센터 이용
  5. 시설이용의 만족도요인과 스포츠센터 이용
 Ⅳ. 논의
  1. 사회 인구학적 특성에 따른 스포츠센터 이용
  2. 사회적 요인에 따른 스포츠센터 이용
  3. 신체적 요인에 따른 스포츠센터 이용
  4. 경제적 요인에 따른 스포츠센터 이용
  5. 시설이용 만족도에 따른 스포츠센터 이용
 Ⅴ. 결론 및 제언
 참고문헌
 ABSTRACT

저자

• 백성익 [ Baek, Seong-IK | 명지대학교 ]
• 서재복 [ Seo, Jae bog | 춘천교육대학교 ]
• 장지훈 [ Jang, Jee-Hun | 관동대학교 ]
• 홍성진 [ Hong, Seong-Jin | 춘천교육대학교 ]

참고문헌