Earticle

초록

영어

The purpose of this study was to find out the effect of leisure-sports web attributes on satisfaction and post-purchasing behavior. It is the stratified sampling method for 240 (96%) questionnaires practically analyzed. These were the conclusions after conducting frequency analysis, factor analysis, simple regression analysis, multiple regression analysis using SPSS 15.0. The conclusions were as follows: First, it shows that interaction factor, contents factor and convenience factor among the leisure-sports web attributes influenced satisfaction. Second, it shows that interaction factor, contents factor and site reputation factor among the leisure-sports web attributes influenced the recommendation intention. Third, it shows that interaction factor, contents factor among the leisure-sports web attributes influenced the revisit intention. Lastly, it shows that the satisfaction factor influenced the post-purchasing behavior(recommendation intention, revisit intention).

목차

Ⅰ. 서론
  1. 연구의 필요성
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 설문지의 타당도와 신뢰도
  4. 자료처리
 Ⅲ. 결과
  1. 변인 간 상관관계
  2. 레저스포츠 웹사이트 특성이 이용만족과 구매 후 행동에 미치는 영향
 Ⅳ. 논의
 Ⅴ. 결론 및 제언
 참고문헌
 ABSTRACT

저자

• 김성겸 [ Kim, Sung-Kyeom | 동서대학교 ]

참고문헌