Earticle

초록

영어

As the importance of websites is expanding to various service sectors, there is increasing interest in improving user satisfaction in creating a website. To maximize user satisfaction, visual design should reflect end-user preferences. In this regard, the current study particularly examined the differences between male and female responses to visual design elements. Based on a survey with college students, there was no difference between the two groups in the influence of information quality and navigation quality on the satisfaction. However, there are gender differences with regard to visual stimuli, with women focusing more on color. These findings provide strategic suggestions for web designers by considering the gender characteristics of target users.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 시각적 디자인에 대한 남녀 인식 차이
 3. 연구모델과 가설
 4. 연구 방법
  4.1 데이터 수집 및 문항개발
  4.2 측정 도구의 타당성 검증
  4.3 가설 검증의 결과
 5. 논의 및 시사점
  5.1 연구결과의 요약
  5.2 학문적 의의
  5.3 실무적 의의
  5.4 연구의 한계점 및 향후 연구 방향
 References

저자

• 조숙현 [ 고려대학교 경영학과 ]
• 홍세준 [ 고려대학교 경영학과 ]

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