Earticle

초록

영어

This study investigates how the functional attributes of online communities affect community members’ commitment towards their community. We draw on self-regulatory focus theory, highlighting the motivational processes of community members. Specifically, our research model explains that the functional attributes of online communities (performance- and reliability-based attributes) and the regulatory-focus motivations of community members (promotion- and prevention-focus) influence members’ community commitments (affective, normative, and continuance commitments). Our research makes three contributions. First, we suggest a theoretical framework to augment existing motivation and commitment research. Second, we emphasize the role of functional attributes on community members’ motivation and commitment. And third, we explain that online communities can sustain their competitive advantage by improving their community membership base.

목차

Abstract
 1. Introduction
 2. Background
  2.1. Community Commitment
  2.2. Self-Regulatory Focus Theory
 3. Research Model and Hypotheses
  3.1. Functional Attributes of Online Communities
  3.2. Regulatory-Focus Motivations and Community Commitment
 4. Research Methodology
 5. Concluding Remark
 Acknowledgement
 References

저자

• Jaeki Song [ Service Systems Management & Engineering, Sogang University ]
• Junghwan Kim [ Rawls College of Business Administration Texas Tech University, Lubbock, TX 7940, U.S.A ]
• Seonjin Shin [ Service Systems Management & Engineering, Sogang University ]
• Miri Kim [ Service Systems Management & Engineering, Sogang University ]

참고문헌