Earticle

초록

영어

Blog have become very popular with Internet users as one of the latest forms of online communication as well as knowledge sharing tools. However, blogs generate growing concerns regarding information privacy issues. This study, based on social exchange theory, presents results about bloggers’ information sharing behavior. The 157 surveys are collected from a large university in the eastern U.S. The survey results indicate that trust which has four second order factors: economy based trust, trust in reciprocity, trust in other bloggers and trust in social interaction positively affects bloggers’information sharing behavior. However, online information privacy concerns have a negative impact on the relationship between trust and bloggers’ information sharing behavior.

목차

Abstract
 Ⅰ. Introduction
 Ⅱ. Theoritical Background
  2.1 Social Exchange Theory
 Ⅲ. Research Model andHypotheses
  3.1 Trust
  3.2 Online Information Privacy andPrivacy Concerns
 Ⅳ. Research method
 Ⅴ. Results
 Ⅵ. Conclusion and Discussion
 

저자

• Sangmi Chai [ Assistant Professor, Department of Business Administration, College of Business, Sangmyung University ]

참고문헌