Earticle

초록

영어

The purpose of this study was to find out an effect of the service qualities on customer satisfaction and reuse-intention in facilities of water leisure sports. The number of subjects of this study was 293 people in the area except unfaithful who used facilities of water leisure sports. The data from this study were analyzed using SPSS 18.0. Upon obtaining above results through the data analysis methods, the following conclusive statements were made. First, service qualities effect on customer satisfaction which are arranged alphabetically corporeality, sympathy, credibility, confidence in facilities of water leisure sports. Second, customer satisfaction effect on reuse-intention which are arranged alphabetically corporeality, sympathy, credibility, confidence in facilities of water leisure sports. Third, customer satisfaction effect on reuse-intention in facilities of water leisure sports.

목차

1. 연구의 필요성 및 목적
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
 Ⅲ. 연구결과 및 논의
  1. 결과
  2. 논의
 Ⅳ. 결론 및 제언
  1. 결론
  2. 제언
 참고문헌
 ABSTRACT

저자

• 이경종 [ Lee Kyung Jong | 경기대학교 ]
• 이종하 [ Lee Jong Ha | 한국체육대학교 ]

참고문헌