Earticle

초록

영어

In order to increase bungee jump users’ satisfaction and analyze the method for improvement of management through research on the actual conditions of the consumers, this study conducted a survey of bungee jump users. First of all, it looked into characteristics of bungee jump users’ demographic variables. To this end, it carried out frequency analysis among descriptive statistics. Next, it conducted the Oneway-ANOVA to know consumer satisfaction of bungee jump according to demographic characteristics. The findings are summarized as follows. First, the result of analysis of consumer satisfaction according to bungee jump participants’ demographic variables has found out that men satisfy the facilityㆍ service more than women, which is statistically significant. Second, regarding consumer satisfaction according to a job, the professional job ㆍ entrepreneur, the production employee, and the office ㆍadministrative position show high satisfaction about the facilityㆍ service while the sales ㆍ service position and other positions(housewife, student) shows low satisfaction. Third, in terms of consumer satisfaction according to income, those who have less than one to three million won show highest satisfaction about the facilityㆍ service.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구의 목적
 Ⅱ. 연구방법
  1. 연구대상 및 절차
  2. 조사도구
  3. 자료처리
 Ⅲ. 결과
  1. 성별에 따른 소비자 만족도
  2. 연령에 따른 소비자 만족도
  3. 직업에 따른 소비자 만족도
  4. 가계소득에 따른 소비자 만족도
 Ⅳ. 논의
 Ⅴ. 결론 및 제언
 참고문헌
 ABSTRACT

저자

• 박경수 [ Park, Gyeong-su | 중앙대학교 ]
• 백진호 [ Back, Jin-Ho | 강원대학교 ]
• 윤상문 [ Yoon, Sang-Moon | 강원대학교 ]
• 오원석 [ Oh, Won-Seok | 강원대학교 ]
• 최동순 [ Choi Dong Soon | 한국폴리텍Ⅲ대학 ]
• 곽선행 [ Kwak, Seon-hang | 천안수곡초등학교 ]

참고문헌