Earticle

초록

영어

The purpose of this study was to examine customer service, improve the quality of civic action theory based on the antecedents of using customer voluntary performance, sports center users perceived service quality and repurchase intentions in sports center users aimed to investigate the effects. The purpose of this study in order to achieve the target sports center users to extract the total sample of 300 people responding, but had falsely judged or omission of such material except as inappropriate survey 287 people were selected as study subjects. Using SPSS 15.0 frequency analysis, exploratory factor analysis, reliability analysis, multiple regression analysis conducted by the following conclusion made it. First, the sports center customer voluntary performance of users is high, service quality is also improved. Second, the sports center of users is high, customer voluntary performance is also improved, repurchase intention. Third, when the sports center users improve their service quality is also improved repurchase intention. Fourth, the Sports Center, users’ service quality and customer voluntary performance and repurchase intentions are connected to the role of a mediating effect was determined.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구 문제
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 측정도구의 타당도 및 신뢰도
  4. 조사절차 및 자료처리
 Ⅲ. 결과
  1. 스포츠센터 이용자들의 고객시민행동이서비스품질에 미치는 영향
  2. 스포츠센터 이용자들의 고객시민행동이재구매의도에 미치는 영향
  3. 스포츠센터 이용자들의 서비스품질이 재구매의도에 미치는 영향
  4. 스포츠센터 이용자들의 서비스품질의 매개효과 분석
 Ⅳ. 논의
 Ⅴ. 결론 및 제언
 참고문헌
 ABSTRACT

저자

• 피길연 [ Gil, Yeon-Pi | 조선대학교 ]
• 고창민 [ Chang, Min-Ko | 조선대학교 ]
• 김안나 [ An, Na-Kim | 조선대학교 ]

참고문헌