Earticle

초록

영어

This study will provide basic data that will help both the sports center users and the operators in producing profit. satisfying the users by providing an improved quality service through investigating the service quality, relationship marketing, confidence and customer satisfaction that the sports center users will experience through partaking in sports in order to maintain their health and live a high quality life, and more over to the operators by applying an efficient operation system. The subject of study are adults of 20 years or older who have participated in commercial sports center two of each located in seoul and kyeongi sungnam for at least 3 months in the year 2010. and the data is analyzed by using 269. Data-process are frequency analysis, factorial analysis, credibility analysis, correlation analysis, and Covariance structure analysis was effected by using SPSS 17.0 and AMOS 15.0. The results are as followed. Firstly, the service quality, relationship marketing, confidence has a positive impact on customer satisfaction. Secondly, relationship marketing has a positive impact on customer satisfaction. Lastly, confidence has a positive impact on customer satisfaction.

목차

Ⅰ. 서론
  1. 이론적 관계와 연구가설
 Ⅱ. 연구방법
  1. 연구대상 및 조사방법
  2. 조사도구
  3. 척도의 정제
  4. 자료처리
 Ⅲ. 결과 및 논의
  1. 연구모형 적합도
  2. 가설검증
  3. 논의
 Ⅳ. 결론 및 제언
 참고문헌
 Abstract

저자

• 유기성 [ Yoo, Ki-Sung․ | 인하대학교 ]
• 유원용 [ Yu, Won-Yong | 인하대학교 ]
• 권순정 [ Kwon, Soon-Jung | 경희대학교 ]

참고문헌