Earticle

초록

영어

By adopting the theory of consumption values, this study introduces the concept of ‘erceived value’as a multi-dimensional construct which mediates the relationship between M-banking quality and M-banking attractiveness and usage. In this study, we developed a research model consisting of quality dimensions, perceived value structure (monetary value, functional value, emotional value and social value), and perceived attitude and use (attractiveness and usage). A questionnaire-based field survey was administered to M-banking users (n=273) in order to test and validate the research model, and the data were analyzed via a structural equation modeling technique. Our findings revealed the crucial mediating role of perceived values. Keywords: M-banking, Quality Dimensions, Value Structure, Attractiveness, Usage

목차

Abstract
 1. Introduction
 2. Literature Review
  2.1 M-banking Quality and Value
 3. Research Model and Hypotheses
  3.1 M-Banking Quality and M-Banking Value
  3.2 Influence of M-Banking Value on Attractiveness and Usage
  3.3 Attractiveness and Actual Usage of M-Banking
  3.4 Early and Late Adopters in M-Banking
 4. Results
  4.1 Demographic Analysis
  4.2 Hypotheses Tests
  4.3 Hypothesis Testing by M-Banking User Types
 5. Discussion & Conclusion
 References

저자

• Changsu Kim [ Yeungnam University ]
• Mirsobit Mirusmonov [ Yeungnam University ]

참고문헌