Earticle

초록

영어

This study aims to investigate which motivation stimulates contributors in open knowledge sharing services. Integrating motivation for volunteering and open source development, first order factors for motivation are determined, and each impact on attitude to contribution and actual contribution is analyzed by surveying online contributors. The results verify the path from motivation to attitude and behavior in the online open knowledge sharing context. Moreover, the results imply that contributors tend to be affected more by intrinsic motivation than extrinsic motivation. This study proposes an integrated structure of the motivation, attitude, and behavior in the online context and uncovers the motivation of contributors of online open knowledge sharing services. Moreover, in the field of e-business, the results will guide web service developers and strategy managers to develop better open knowledge sharing services with more crowds and to encourage the crowds to become actual contributors.

목차

Abstract
 1. Introduction
 2. Conceptual Framework
  2.1 Motivation theory
  2.2 MODE Model and Activation Theory
 3. Research Model
  3.1 Motivation of Contributors
  3.2 Attitude-Behavior Process
 3. Research Methodology
  3.1 Sample
  3.2 Measurement Development
 4. Result
  4.1 Descriptive Statistics and Measurement Model
  4.2 Structural Model
 5. Discussion
 References

저자

• Hyerin Kim [ Korea Advanced Institute of Science and Technology ]
• Hangjung Zo [ Korea Advanced Institute of Science and Technology ]

참고문헌