Earticle

초록

영어

The proliferation of social network services affects individual’ lifestyle. Users get a lot of information through social network services. Accordingly, the social network services are useful tools, as means of promotion and marketing. In this research, we analyze the information exchange network using social network analysis in a specific-purpose trade show. That is, social features of interested parties (organizer, exhibitors and visitors) can be analyzed in information exchange network of the trade show. The aim of this research is that how the social network services influence the behavior of interested parties. We expected that the analysis can utilize the social features of interested parties to design better trade shows for promotion and be a role as an exploratory analysis for discovering a useful communication channel.

목차

Abstract
 1. Introduction
 2. Related work
  2.1 Trade Shows
  2.2 Social Network Analysis
 3. Methodology
  3.1 Information Exchange Network
  3.2 A Data Source & Tool of Information Exchange Network
  3.3 Overall Procedure
 4. Empirical Analysis
  4.1 Network Level Analysis
  4.2 Vertex Level Analysis
 5. Conclusion
 Acknowledgment
 References

저자

• Ki Mok Ha [ School of Management, Kyunghee University ]
• Il Young Choi [ School of Management and Management Research Institute, Kyunghee University ]
• Jae Kyeong Kim [ School of Management and Management Research Institute, Kyunghee University ]

참고문헌