Abstract
1. Introduction
2. Literature Review
2.1 Substitution Effect
2.2 Network Effect
3. Loglet Analysis
4. Theoretical Development
4.1 Hypotheses
4.2 Assumptions and Procedure
4.3 Data Validation
5. Simulation and Results Analysis
5.1 Network Effect
5.2 Substitution Effect
6. Conclusions
6.1 Contribution
6.2 Limitation of the Study
References