Earticle

초록

영어

This study examines social media diffusion among different countries that will help to provide a picture of the current global social network services (SNS).Analyzing country-level data drawn from 71 nations, we find that non-technological factors including cultureas well as technical factors including Internet penetration and smartphone adoptionhave a significant influence on social media diffusion. These findings, derived from a broad range of different countries, not only provide practical insights into understanding critical factors that enable a social media firm’ successful global expansion but also help practitioners to plan their market strategies more effectively.

목차

Abstract
 1. Introduction
 2. TheoreticalBackground
 3. Research Method and Analysis
 4. Results
 5. Conclusion.
 References

저자

• Jinhee Oh [ Korea University Business School, Seoul, 136-701, Korea ]
• Dongwon Lee [ Korea University Business School, Seoul, 136-701, Korea ]
• andInsoo Son [ Korea University Business School, Seoul, 136-701, Korea ]

참고문헌