Earticle

초록

영어

Social network services (SNSs) provide measures for people to express their thoughts, feeling, and experiences through computer mediated communication. As SNSs rapidly grew, studies on what were the usage motivations were conducted in order to explain the acceptance of SNSs and SNSs use intentions. However, situations where people are rather stressed through SNSs are being developed and thus it is necessary to consider again what objectives people are pursing using SNSs. In this respect, this study considered SNSs users’self-disclosure as a mediating variable to empirically analyze causal relationships between SNSs usage motivation, privacy concern and subjective well-being using a structural equation model. Based on the results of the analysis, the SNSs usage motivation was mediated by self-disclosure to show positive causal relationships with privacy concern and subjective well-being.

목차

Abstract
 1. Introduction
 2. Theoretical backgrounds
  2.1 Motivation
  2.2 Self-disclosure
 3. Research model and hypotheses development
  3.1 Motivations and self-disclosure
  3.2 Self-disclosure and privacy concerns and subjective well-being
 4. Research methodology
  4.1 Measures
  4.2 Data collections
 5. Analysis and results
  5.1 Measurement model
  5.2 Structural paths and hypotheses tests
 6. Discussion & implication
 7. Conclusions
 Acknowledgement
 References

저자

• Ju Yeon Kim [ Kyung Hee University ]
• Namho Chung [ Kyung Hee University ]
• Kyung Mo Ahn [ Kyung Hee University ]

참고문헌