Earticle

초록

영어

Agile and effective responses are important factors for companies to survive and thrive in today’ rapidly changing competitive business environment. Recently, the use of social networking services is gaining a large number of internet users, and this phenomenon is expected to increase rapidly, which should also allow for businesses to be able to promote themselves and grow better. Social commerce expands real time by combining itself with social networking services. Also e-trade would not be limited to only occurring on ecommerce sites, but would be extended to a social web through the link to an SNS. Through mobile terminal and location based services, it will also be connected to off-line trade. Though the business model of social commerce is simple, it has great potential to create big sales. Due to this, the social commerce market is increasing sharply. This research is intended to find out and demonstrate the factors having a significant effect on adoption of social commerce since it continues to emerge as a central component of the internet as well as business industry.

목차

Abstract
 1. Introduction
 2. Social Commerce Business Model
  2.1 The Four Types of Social Commerce
 3. Literature Review
  3.1 Social Network Service (SNS)
 4.2 Online Shopping Mall
 5. Research Model

저자

• Jeong Woong Sohn [ Department of Business Administration, Korea Aerospace University ]
• Jin Ki Kim [ Department of Business Administration, Korea Aerospace University ]

참고문헌