Earticle

초록

영어

Most studies of the adoption of information technology (IT) in work settings have investigated the evaluation of system design focused on usability to improve task performance. However, the use of IT nowadays has shifted from maximizing work efficiency within organizations to achieving various purposes in our everyday lives. This expansion of IT use has amplified the need to satisfy the demands of diverse user groups. In many industries, visual design is increasingly growing in importance in consumers’decision making. As products with superior design have a competitive advantage in the market, the importance of design also expanded to IT field. From this perspective, this study focuses on the impact of visual design through aesthetic emotional responses on other components of the system and IT adoption. The findings of this study are expected to extend our understanding of IT adoption.

목차

Abstract
 The Role of Visual Design in IT adoption
 2. 이론적 배경
  2.1 디자인을 고려한 기존 연구들
  2.2 시각적 디자인 심미성 (Visual Design Aesthetics)
 3. 연구 모델 및 연구 가설
 4. 연구 방법
 5. 분석 결과
  5.1 측정모형(Measurement validity)
  5.2 구조모형 (Hypothesis testing)
 6. 논의 및 시사점
  6.1 연구결과의 요약
  6.2 학문적 의의
  6.3 실무적 의의
  6.4 본 연구의 한계점 및 향후 연구 방향
 References

저자

• Sook-Hyun Cho [ Korea University Business School, Anam-Dong Seongbuk-Gu, Seoul, 136-701, Republic of Korea ]
• Se-Joon Hong [ Korea University Business School, Anam-Dong Seongbuk-Gu, Seoul, 136-701, Republic of Korea ]

참고문헌