Earticle

초록

영어

This thesis identifies the ways to realize equivalent effect by studying translation of names of Korean and other foreign cosmetic products sold in China. Seen from a functional point of view, the purpose of name translation is to accomplish a particular task, which is stimulating the desire to purchase. After studying the patterns of name translation of 100 cosmetic products - 26 Korean and 74 other foreign branded items, the paper found that the proportion of translation done based on sound was 57.7% among Korean products and 66.2% among other foreign brand items respectively. The results make this method of translation translators’ favorable choice in their pursuit to accomplish equivalent effect. However, Korean and other foreign brands showed different characteristics in their translation of their brand names. First, names of many foreign brands were originated from those of founders, thus most of the brand names were translated based on how they sound. On the contrary, not a single name of Korean brarnds came from their founders,' but mainly from names of persons in myths. Second, there was a distinct difference in translation methods employeed by Korean and foreign brands. While foreign brands didn't do direct translation frequently, their Korean counterparts opted for direct and indirection translation in equal proportions.

목차

 1. 서론
 2. 학문적 배경
  2.1. 스코포스 이론(Skopos)
  2.2. 스코포스 이론과 브랜드 네임의 번역
 3. 외국화장품과 한국화장품 브랜드 네임의 번역 양상
  3.1. 외국 브랜드의 네임 번역
  3.2 한국 브랜드의 네임 번역
 4. 결론
 참고문헌
 부록

저자

• 황지연 [ Hwang, Ji-youn | 한국외국어대학교 ]

참고문헌