Earticle

초록

영어

The purpose of this paper was to determine the relationship among participation motivation, service satisfaction and re-participation intention of women in dance sport. Out of 279 consumers in Seoul and Gyeonggi provincial areas who participated in dance sport programs in 2008, 248 were selected as subjects for final analysis. Through the convenience sample collection method, the object person was included in the final analysis. As for the disposal of collected data, SPSS/PC 14.0 statistics package program for Windows have been used. The result of this study can be summarized as the follows:
First, motives of participants, service satisfaction and re-participation intention in dance sport, there was significant correlation among establishment satisfaction, program satisfaction and coach satisfaction in service satisfaction factor. Second, attainment and ability exhibition factors effect upon establishment satisfaction, operation and attainment factors effect upon program satisfaction, operation, attainment and self-materialization factors effect upon coach satisfaction. Third, it was found out that service satisfaction of participants in dance sport had impacted on re-participation intention of women.

목차

Ⅰ. 서론
  1. 연구의 필요성
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 자료처리
 Ⅲ. 결과
  1. 댄스스포츠 참여여성의 참여동기, 서비스만족 및 재참여의도 간의 상관관계
  2. 댄스스포츠 참여여성의 참여동기가 서비스만족에 미치는 영향
  3. 댄스스포츠 참여여성의 참여동기가 재참여의도에 미치는 영향
  4. 댄스스포츠 참여여성의 서비스 만족이 재참여의도에 미치는 영향
 Ⅳ. 논의
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자

• 이종하 [ Lee, Jong-Ha | 경기대학교 ]
• 박래영 [ Park Rae Young | 원광대학교 ]
• 김애라 [ Kim, Ae-Ra | 고구려대학교 ]

참고문헌