Earticle

초록

영어

The purpose of this paper was to determine an influence on brand awareness and purchase intention of sponsorship in youth golf tournament. According to these results, discussing and helping ways to vitalize youth golf tournament. Out of 300 youth players in JAMA golf tournament who participated in youth golf tournament in 2010. Through the convenience sample collection method, including the object person in the final analysis. as for the disposal of collected data, used SPSS/PC 18.0 statistics package program for window. Survey was performed from 300 players with the youth golf platers. T-test, frequency analysis, exploratory factor analysis, correlation relation analysis one-way ANOVA and multiple regression analysis for data analysis were performed. The result of the study can be summarized as followings:
The result of this study can be summarized as the follows:
First, finding out sponsorship had impacted on brand awareness and purchase intention.
Second, finding out brand awareness had impacted on purchase intention.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구의 목적
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 연구절차와 자료처리
 Ⅲ. 결과
  1. 스폰서십의 변인간 상관관계분석
  2. 스폰서십이 브랜드 인지도에 미치는 영향
  3. 스폰서십이 구매의도에 미치는 영향
  4. 브랜드인지도가 구매의도에 미치는 영향
 Ⅳ. 논의
  1. 스폰서십이 브랜드인지도에 미치는 영향
  2. 스폰서십이 구매의도에 미치는 영향
  3. 브랜드인지도가 구매의도에 미치는 영향
 Ⅴ. 결론 및 제언
 참고문헌
 ABSTRACT

저자

• 김창연 [ Km Chang Yeon | 경기대학교 ]
• 황규영 [ Hwang Gyu Young | 경기대학교 ]

참고문헌