스포츠 센터의 관계마케팅 실행요인이 고객만족, 고객애호도 및 재구매에 미치는 영향

스포츠 센터의 관계마케팅 실행요인이 고객만족, 고객애호도 및 재구매에 미치는 영향
The Effect of Relationship Marketing Implement Factors on the Customer satisfaction, Customer Loyalty and Repurchase in Sport Center

영어: The purpose of this study run sports center factor in customer satisfaction, relationship marketing, customer loyalty and repurchase purpose is to clarify the relationship. Material that has been studied in Seoul for the four sports center was selected as a member of the population. Through this process, 2009 year 1 July to 31 July each 90 collated copies to distribute a total of 360 surveys to falsely respond or is missing part of the unreliable data, except 28 copies 337 copies (93.6%) and valid samples were set. The data collected using SPSS WIN Version 15.0 Program frequency analysis, factor analysis, correlation analysis, multiple regression analysis was performed. Or through methods and procedures, such as the following results were obtained. First, customer orientation, enticing, responsiveness to the customer satisfaction showed a statistically significant effect. Second, customer orientation, enticing, responsiveness to customer preference showed a statistically significant effect. Third, customer orientation, enticing, responsiveness to Repurchase showed no statistically significant effect. Fourth, customer satisfaction and loyalty to the repurchase was a statistically significant effect.

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