Earticle

초록

영어

The purpose of this study, a golf driving range service and satisfaction is important to determine strategic priorities by assessment, to establish a useful purpose is to present the rationale. Materials 2009, 11 January to 30 January a total of 190 golf members, the population (95%) were set to call the valid samples. The data collected using SPSS WIN Version 15.0 Program frequency analysis, factor analysis, t-test was conducted. Methods and procedures such as least through the following results were obtained. First, a quadrant, the kindness of staff, access convenience, assault charges, a member of the discomfort, understanding, various events, such as a variable of taseoksu respectively. Second, two variables that belong to quadrants in the parking space, membership fee schedule, convenience, director professionalism, leadership, leadership, integrity and kindness, including leaders of variables were extracted. Thirdly, the entry for 3 to 4 minutes long-term discounts, programs, expertise, and program levels, staff expertise, ease of obtaining such information was included. Fourth, the diversity of four quadrants of the program, putting practice, the lighting, hitting the street, the locker room.

목차

Ⅰ. 서론
 Ⅱ. 연구방법
  1. 연구대상
  2. 측정도구 및 방법
  3. 자료처리
  4. IPA분석
 Ⅲ. 결과
  1. 골프연습장 선택속성의 중요도
  2. 골프연습장 선택속성의 중요도 - 만족도 우선순위 분석
  3. 골프연습장 선택속성의 IPA 매트릭스분석
 Ⅳ. 논의
 Ⅴ. 결론 및 제언
 참고문헌
 ABSTRACT

저자

• 김병식 [ Kim, Byung-Shik | 한국체육대학교 ]
• 김영선 [ Kim, Young-Sun | 한국체육대학교 ]
• 김성진 [ Kim, Sung-Jin | 한국체육대학교 ]
• 최태석 [ Choi, Tae-Seok | 한국체육대학교 ]

참고문헌