Earticle

초록

영어

The purpose of this study was identify The Relationship between Golf Club Marketing Mix factor and Psychological factor and Consumer Behavior. In order to achieve this purpose, data collection was selected from members of golf club in the Seoul, Kyunggi, Gangwon do area by the stratified cluster random sampling method.
The following result were obtained:
Fist, Psychological factor, consumer behavior differs statistically and partially according to socio-demographic variable of members. Gender and golf career differed significantly and the frequency in use didn't differ.
Second, Price, place and product of marketing mix factor of golf club statistically and significantly influence psychological factor and consumer behavior.
Third, Psychological factor and significantly influence consumer behavior.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구모형
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 연구절차
  4. 자료처리 및 분석방법
 Ⅲ. 결과 및 논의
  1. 인구통계학적 특성에 따른 심리적요인과 소비자행동의 차이
  2. 마케팅믹스요인이 심리적요인과 소비자행동에 미치는 영향
  3. 심리적요인이 소비자행동에 미치는 영향
 Ⅳ. 결론
 참고문헌
 ABSTRACT

저자

• 이병기 [ Lee Byung-ki | 명지전문대학 ]
• 김주호 [ Kim Ju-ho | 한국체육대학교 ]

참고문헌