Earticle

초록

영어

This paper aims to investigate how the frequent use of Konglish in public speech or written materials affects Korean national brand image. Part one presents Konglish expressions found in diverse areas of public expressions including national slogans and tourist information, and makes suggestions on how to correct Konglish expressions in a prompt way.
Part two explores the relationship between official standards for Romanization of Korean language and the national brand image. Two methods for the Romanization of Korean: the McCune-Reischauer method and the Yale method, and a brief history of official standards for the Romanization of Korean are demonstrated.
By investigating problems associated with the current enforcement of official standard for the Romanization of Korean, how Korean national brand image can be promoted by revising the Romanization of Korean is discussed.

목차

Abstract
 I. 들어가기
 II. 콩클리쉬
  1. 콩글리쉬의 정의
  2. 콩글리쉬 표현 사례
 III. 한국어 로마자 표기법
  1. 로마자 표기 방식
  2. 한국어 로마자 표기법의 역사
  3. 로마자 표기법 개정의 한계
  4. 로마자 표기법 개정 시 고려해야 할 점- 외국인을 위한 쉬운 발음
  5. 바른 로마자 표기법 따르기의 중요성
 IV. 나오기
 참고문헌

저자

• 최정화 [ Choi, Jungwha. | 한국외국어대학교 통번역대학원 ]

참고문헌