Earticle

초록

영어

The Internet has become an important source for acquiring health information. In this research, we propose a model of health information trust by integrating current research findings on trust with two major models in persuasion and argumentation, elaboration likelihood model and Toulmin’ s model of argument. The proposed model theorizes that trust in online health information is a function of perceived information quality and perceived risk, which are in turn determined by the content and source of health information. The content factor was manipulated for advice type in the forms of claim vs. claim+data vs. claim+data+warrant while the source factor was manipulated for adviser status in the forms of medical doctor vs. peer patient. The results largely support the proposed model, explaining substantial variance in trust (R2=.75) and highlighting the important but distinct roles of information content and source, perceived information quality, and perceived risk in determining trust in health information.

목차

Abstract
 Introduction
 Theoretical Background
  Elaboration Likelihood Model
  Toulmin’s Model of Argumentation
  소비자들의 의료 정보 수용 및 신뢰
  Research Models and Hypothesis
  Content of Health Information
  Source of Health Information
  Perceived Information Quality (PIQ)
  Perceived Risk (PR)
 Method
  실험 계획
  측정 항목
  데이터 수집 절차와 표본
 Results
  기초통계량 분석
  타당성 분석
  경로 분석
 Discussion
 References

저자

• 윤지현 [ 삼성엔지니어링 ]
• 이문용 [ 카이스트 정보과학기술대학 ]
• 이태식 [ 카이스트 정보과학기술대학 ]
• 최준구 [ 카이스트 정보과학기술대학 ]

참고문헌