Earticle

초록

영어

This paper focuses on the construct of relationship quality and the influence of relationship quality on relationship persistence, willingness to recommend. In this paper, we first conceptualize relationship quality from buyer-based perspective . Second, we introduce relationship persistence and willingness to recommend as consequences of relationship quality. A research model is examined with data collected from 267 firms in Gumi. The results indicate that relationship quality can be defined as a construct of trust, satisfaction, coadaptation, communication, and relationship quality has a significant positive impact on relationship persistence, willingness to recommend.

목차

ABSTRACT
 1. 서론
 2. 이론적 배경
  2.1 관계품질의 구성요인
  2.2 관계품질의 성과
 3. 연구방법 및 가설검증
  3.1 자료수집 및 표본의 특성
  3.2 측정
  3.3 가설검증
 4. 논의
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저자

• 김혜경 [ Hye-Kyoung Kim | 오클라호마 주립 대 Visiting Research Scholar ] 교신저자
• 이승희 [ Seung-Hee Lee | 금오공과대학교 산업경영학과 교수 ]
• 송지훈 [ Ji-Hoon Song | 오클라호마주립대 직업교육전공 교수 ]

참고문헌