Earticle

초록

영어

This study investigates the effect of E-learning service quality toward users' learning satisfactions when moderating by users' study motivations at cyber universities. For this end, the E-learning service quality was measured with SERVQUAL which was widely employed in academic research area. From rich survey analysis, this study finds that the three factors of E-learning service quality such as concreteness, certainty, credibility and sympathy are statistically correlated with users' learning satisfactions, but the responsiveness is not. Also in order to test the hypothesis that the study motivation is a moderate variable, the three step regression analysis was applied. Finally, this research finds that the study motivation has the role of moderate variable to affect the users' learning satisfactions.

목차

ABSTRACT
 1. 서론
 2. 이론적 고찰
  2.1 교육서비스 품질
  2.2 학습동기
  2.3 학습 만족
 3. 실증적 연구방법
  3.1. 연구모형
  3.2. 가설설정
  3.3. 변수의 조작적 정의
 4. 가설검증 및 분석
  4.1. 자료수집 및 표본 특성
  4.2. 측정 도구의 검증
  4.3. 가설검증
 5. 결론
 참고 문헌
 한글요약

저자

• 김준우 [ Joon-Woo Kim | 인천대학교 경영학과 교수 ] 교신저자
• 김용구 [ Yong-Gu Kim | 인천대학교 경영학과 강사 ]

참고문헌