Earticle

초록

영어

The mobile commerce (m-commerce) has very high market value unlike other technology innovation areas in IT industries and also changing rapidly. Therefore, it is fact that the development of the effective business strategy is challenging in a digital convergence era of m-commerce context. In most of the researches, m-commerce has dealt with conceptual study such as establishment of definition. There are not many studies of influence of information valuation evaluation on users’ satisfaction have done so far. In this paper, we have reported a theoretical study as well as empirical analysis and examined an influence of information valuation evaluation have on users’ satisfaction. A questionnaire was constructed and data were collected from 192 users of m-commerce system. The results indicated that users’ satisfaction was affected by information valuation evaluation and difference between cost satisfaction and service quality satisfaction according to users’ specialty.

목차

ABSTRACT
 1. 서론
 2. 이론적 배경
  2.1. 모바일 커머스 개념
  2.2. 모바일 커머스 시장 동향
  2.3 모바일 커머스의 정 보가치 평가에 관한 연구
 3. 연구모형 및 가설 설정
  3.1 연구모형 및 가설 설정
  3.2 변수의 조작적 정의
  3.3 조사표본의 설계 및 설문의 구성
  3.4 자료 분석 방법
 4. 실증분석
  4.1 인구통계적 특징
  4.2 변수의 신뢰성 및 타당성 분석
  4.3 연구가설의 검증
  4.4 가설 검증 결과의 요약
 5. 결론
 참고문헌
 한글 요약

저자

• 김민철 [ Min-Cheol Kim | 제주대학교 경영정보학과 부교수 및 관광과경영경제연구소 연구원 ] 교신저자
• 양영배 [ Young-Bae Yang | 제주대학교 경영정보학과 박사과정 ]
• 김두경 [ Doo-Gyung Kim | 제주대학교 경영정보학과 교수 ]
• 냠수릉 [ Nyamsuren Davaadorj | 제주대학교 경영정보학과 박사과정 ]

참고문헌