Earticle

초록

영어

The purpose of this study is to determine potential effects of region marketing activities on attraction of domestic or overseas business. In order to meet the goal, this study set a research model and hypotheses on the basis of preceding reference literatures and case studies. This study identifies management environment, life environment, marketability, investment supporting environment as the variables of investment decision and urban attitude. As a result, it was found that marketability and investment supporting environment had positive effects on urban attitudes and investment decision, and urban attitudes had positive effects on investment decision as well.

목차

ABSTRACT
 1. 서론
 2. 이론적 고찰
  2.1. 지역마케팅에 관한 선행연구
  2.2 국내외 기업유치를 위한 지역마케팅에 관한 선행연구
  2.3 국내외 투자유치관련 지역마케팅 사례연구
  2.4 선행연구의 종합 및 본 연구의 전개
 3. 연구설계 및 실증분석
  3.1 연구모형 및 가설의 설정
  3.2 변수의 조작적 정의 및 측정
  3.3 가설검증 및 해석
 4. 분석결과
 5. 결론
 참고문헌
 한글요약

저자

• 이승희 [ Seung-Hee Lee | 금오공과대학교 컨설팅대학원 주임교수 ] 교신저자
• 이홍희 [ Hong-Hee Lee | 구미시청 경제통상국장 경영학박사 ]
• 남유진 [ Yoo-Chin Nam | 금오공과대학교 일반대학원 경영학 박사과정 ]
• 김영수 [ Young-Soo Kim | 금오공과대학교 일반대학원 경영학 박사수료 ]
• 도재홍 [ Jae-Hong Do | 금오공과대학교 일반대학원 경영학 박사수료 ]

참고문헌