Earticle

초록

영어

We consider a dual channel supply chain in which a manufacturer sells a single product to end-users through both a traditional retail channel and a manufacturer-owned direct online channel. We adopt a commonly used linear demand substitution model in which the mean demand in
each channel is a function of the prices in each channel. We model each channel as a newsvendor problem, with price and order quantity as decision variables. In addition, the
manufacturer must choose the wholesale price to charge to the independent retailer. We analyze the optimal decisions for each channel and prove the existence of a unique equilibrium for the system. We compare this equilibrium solution to the solution for an integrated system, in which
the manufacturer owns both the online store and the retailer. To enable supply chain coordination, we then propose two contract schemes: a modified revenue sharing contract and
gain/loss sharing contract.

목차

Abstract
 Introduction
 Model Formulation and Equilibrium Analysis
 Concluding Remarks
 References

저자

• Daewon Sun [ Department of Management, Mendoza College of Business, University of Notre Dame ]
• Jennifer Ryan [ Department of Decision Sciences and Engineering Systems, School of Engineering, Rensselaer Polytechnic Institute, Troy, NY 12180, U.S.A. ]
• and Xuying Zhao [ Department of Management, Mendoza College of Business, University of Notre Dame, Notre Dame, IN 46556, U.S.A. ]

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