Earticle

초록

영어

This study examines the image regeneration of downtown shopping center at art street where shows the most severe decline of function in Gwangju and the results of this study can be summarized as follows. 1. In case of street environment design, it had very negative evaluation in complexity and variety which has the greatest influence on making image and it means that luminarie, illegal parking, disorderly signboard or display of products hinder the definitude of spatial flow as well as giving special spatiality or locality. Therefore, establishing a clear image of street environment improvement is prerequisite. 2. In case of product management, negative evaluation of enjoyment and sale of art which are the factors attracting people was higher and it means that as art street has the layout with art-related businesses, general offices and stores like department stores, it lacks the specialty of enjoyment of art and sale of artworks. Therefore, guideline of kinds of stores should be established for the image regeneration of shopping street.

목차

Abstract
 1. 서 론
  1.1 연구배경 및 목적
  1.2 연구범위 및 방법
 2. 도심지역 상점가 이미지 재생 이론
 3. 연구대상 상점가의 이미지 구조
  3.1 상점가 가로환경의 현황
  3.2 상점의 용도 현황
 4. 연구대상 거리의 이미지 조사 분석
  4.1 가로환경의 이미지 평가
  4.2 상점주의 이미지 분석
  4.3 공무원들의 이미지 분석
 5. 결 론
 참고문헌

저자

• 조용준 [ Cho, Yong-Joon | 조선대학교 건축학과 교수, 공학박사 ] 교신저자

참고문헌