Earticle

초록

영어

This research is an empirical study to analyze the factors that affect users' acceptance of U-Service. The purpose of this study is to investigate the relationships among users' perception on U-Service characteristics, attitude factors as mediating variables and behavioral intentions toward U-Service as a dependent variable. To meet the research goals, this study is to develop a research model for the purpose of the analysis of behavioral intention toward U-Service based on the various kind of theories of previous researches. The research also validated the proposed U-Service Acceptance Model(USAM) as a sound construct framework of U-Service Acceptance with higher relevance accordingly. Futhermore, this research gives several significant insights for all U-Service stakeholders and also future research workers on U-Service Acceptance arena.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 H.C.D.P (Human Centered Design Process)
  2.2. TAM (Technology Acceptance Model)
  2.3. 혁신 확산이론(Innovation Diffusion Theory)
  2.4. 기술생명주기이론(Hype Cycle of Technologies)
  2.5 서비스 수용 이론(Service Acceptance Theory)
 3. 연구설계
  3.1 연구모형
  3.2. 연구의 가설
  3.3. 변수의 조작적 정의와 설문항목 구성
 4. 연구 방법
 5. 실증분석
  5.1. 신뢰성 분석
  5.2. 타당성 분석
 6. 가설 검증
  6.1. 구조방정식 분석 결과
  6.2. 가설 검증 결과
 7. 결론
 <참고 문헌>

저자

• 오태동 [ 단국대학교 대학원 경영학과 ]
• 오재인 [ 단국대학교 경영학부 교수 ]

참고문헌