Earticle

초록

영어

With the emergence of the internet, electronic commerce and internet banking we see many systems that are claimed to facilitate the development of trust relationships. Trust is a precondition for the continued existence of any information systems. Furthermore, several properties of online interaction are challenging the accumulated wisdom of our communities on how to produce trust and require the development of new mechanisms. The paper clarifies the meaning of trust in internet banking environment. A qualitative model will be presented that describes the environment factors which influence on the trust components, and based on this framework, it defines the related concept of trust and argues that the internet banking system is one of the most promising approaches for producing trust in online communities. This paper will also lead us to know different cultures will have different influences on the trust by comparing the internet banking system in Korea, China or some other courtiers.

목차

Abstract
 Introduction
 Research Background
 The Internet Banking and the Trust Components inInternet Banking
 The development of internet banking
 The trust components in internet banking
 The importance of trust in internet banking
 Environmental Factors Effect on the Componentsof Trust
 Perceived site quality
 Research Methodology
 Research model
 Conclusion
 References

저자

• Shunan Luan [ information manmegent Department, College of information communication Hanyang University ]
• Minsoo Shin [ School of Business, Hanyang University ]

참고문헌