Earticle

초록

영어

This paper aims to propose a framework of content creating group with creativity under new convergence environments. The framework is built based on content concept hierarchy(deep/ surface) relating with the creativity of group members. The diversity of group members(potential creativity) decrease and change into creative abilities in one unified view at each content concept hierarchy in time. To do this, three methods of building a creative group(interaction-base, direction-base, hybrid) are proposed. Cooperating processes and operators are designed to promote creative abilities in the content producing group. These cooperations are considering new media convergence industry's job road map(IPTV) and fundamental content attributes(semantic, narrative, discourse). In the framework, creative content is produced with the help of member's cultural openness, media richness and synchronicity, hierachical adaptability on dissimilarity. Deep level creativity of cognitive semiotics on moving image content is composed of psychological, transformational, situational creating abilities in the structure of group members. Designing analogy, metaphor, symbol operators help members to traverse deep structure of content concept hierarchy. Our framework has strong points to relate fundamental content deep structure with structure of content producing group and to induce creativity on cognitive structure of human being.

목차

ABSTRACT
 1. 서론
 2. 이론적 배경
  2.1 미디어 컨버전스 환경과 인지기호학
  2.2 창의적 콘텐츠와 협력
  2.3 다양성과 그룹 창의성(group creatlivity)
  2.4 미디어 동기화 이론(media synchonicity theory)
 3. 창의적인 콘텐츠 생산 그룹
  3.1 그룹 구성 필요성 및 구성 기준
  3.2 창작그룹 구조
  3.3 창의적 그룹 구성
 4. 창의적 생산그룹 협력 프로세스
  4.1 융합 미디어산업 직무분석 및 결과
  4.2 창의적 그룹의 조건 및 협력 기준
  4.3 협력 프로세스와 협력 연산자
  4.4 창의적 거버넌스
 5. 결론
 참고문헌

저자

• 김중규 [ Joong-Gyoo Kim | 건국대학교 컴퓨터공학과 ] 교신저자
• 이창훈 [ Chang-Hoon Lee | 건국대학교 컴퓨터공학과 ]
• 장영철 [ Young-Cheol Jang | 경민대학 디지털영상과 ]

참고문헌