Earticle

초록

영어

Recently, concerns regarding ubiquitous health have been on the increase according to development of ubiquitous technology and growth of health industry. This study suggested a necessity for market segmentation for the creation of new markets of ubiquitous health business under this background. This paper also analyzed possibile health service industry with characteristics of customers by making an analysis of market segmentation. It was grouped into 4 parts by factor analysis and cluster analysis with raw data collected, the results showed that they would be main potential ubiquitous health service industry. However, some are not significant in statistics, which means that since ubiquitous health industry has not yet been experienced, it probably shows uncertainty about its favour. Finally, the study suggested that a future study should build up more detailed market segmentation data with continuous supplementation.

목차

ABSTRACT
 1. 서론
 2. 이론적 배경
  2.1 유비쿼터스 헬스 개념
  2.2 유비쿼터스 헬스에 있어서의 비즈니스 모델
 3. 실증 분석
  3.1 연구 내용 및 방법
  3.2 연구 가설
  3.3 자료의 기본 분석
  3.4 사용자 선호도에 대한 요인분석
  3.5 가설 검증
 4. 결론
 참고문헌

저자

• 김민철 [ Min-Cheol Kim | 제주대학교 교수 ] 교신저자
• 하태현 [ Tai-Hyun Ha | 우석대학교 컴퓨터교육과 교수 ]

참고문헌