Earticle

초록

영어

This research investigates the present situation of petroleum market and the potential strategy which help gas station obtain competitive advantages. Specifically, this research chooses five factors (product quality, service, price, multi-function, easy entrance) which are believed to be extensively related to repurchasing intention. The findings are as follows; First, four factors associated with gas station choice (product quality, service, price, multi-function) are related to repurchase intention except easy entrance. Second, sex and age have moderating effects between factors and repurchase intention. To keep and preoccupy new customers, the administrators of petroleum industry and gas station should establish sales/administration strategies considering these above.

목차

ABSTRACT
 1. 서론
 2. 주요소선택 요인에 관한 이론적 고찰
 3. 실증적 분석
  3.1 가설설정 및 변수측정
  3.2 조사대상과 방법
  3.3 자료의 분석 및 해석
  3.4 가설검증
 4. 결론
  4.1 연구결과의 요약
  4.2 연구의 시사점과 한계점
 참고문헌

저자

• 이선규 [ Sun-Kyu Lee | 금오공과대학교 산업경영학과 교수 ] 교신저자
• 이웅희 [ Ung-Hee Lee | 금오공과대학교 산업경영학과 강사 ]
• 김영형 [ Young-Hyung Kim | 한국산업단지공단 중부지역본부 클러스터운영처장 ]

참고문헌