Earticle

초록

영어

The main goal of this study is to visualize tastes of foods and agro-products to reduce the uncertainty of purchasing of them in online shopping malls. To accomplish the goal, we select two Korean traditional foods; Kimchi and Gochujang, develop the criteria for visualization of their tastes, choose about ten products for each food that are on sale in the online shopping malls, make visualization templates and apply them to the real shopping mall. And then, we contrast the customer satisfaction, purchasing pattern, and sales of both before and after applying the taste visualization templates.

목차

Abstract
 서론
 이론적 배경 및 사례
 연구 설계
 향후 연구 방향
 참고 문헌

저자

• 문정훈 [ 한국과학기술원(KAIST) IT경영학과 ]
• 정회룡 [ 한국과학기술원(KAIST) IT경영학과 ]
• 김지연 [ 한국과학기술원(KAIST) IT경영학과 ]
• 정해영 [ 한국과학기술원(KAIST) IT경영학과 ]
• 박흔동 [ 서울대학교 지역정보전공 ]

참고문헌