Earticle

초록

영어

RFID technology is useful in daily life. Nevertheless, RFID technology leads to the problems of privacy and security with regard to the misuse of tag information and the lack of systematic information management. Therefore, consumers develop negative attitudes and hesitate to accept RFID technology. According to Hossain & Prybutok (2008), presently, RFID research on consumers’ intentions to adopt RFID is at an exploratory level. Many studies are being conducted with regard to various industries and the application of business processes. In this study, we examine the consumer acceptance of RFID technology in Korea by using the model of Hossain & Prybutok (2008). The research results will provide useful guidelines in terms of the establishment of corporate strategy with regard to RFID and help us understand how RFID accommodates consumer needs.

목차

 1. Introduction
 2. Research Background
 3. Research Model and Measurement
  3.1 Research Model and hypotheses
  3.2 Measurement
 4. Research Methodology and Empirical Test
  4.1 Data Collection
  4.2 Basic Information
  4.3 Reliability and Validity
  4.4 Hypotheses Test and Discussion
 5. Conclusion
  5.1 Research Implications
  5.2 Limitations and Future Directions
 

저자

• Lim Se Hun [ Department of MIS, Sangji University ]
• Kim Dae Jin [ Graduate School of Business, Chung-Ang University ]
• Lee Sang Heon [ GS1/EPCglobal Korea, The Korea Chamber of Commerce & Industry ]
• Ka Hoi Kwang [ EXE c&t Consulting Part ]
• Kim Jin Soo [ School of Business, Chung-Ang University ]

참고문헌