Earticle

초록

영어

This research analyzes the competitive relationships among IPTV, Cable TV, and Satellite Broadcasts as the interactive media. For the analyses, this study uses niche theory at the level of gratifications derived by consumers, which is applied to investigating how consumers utilize the attributes of a medium as resources that amplify the opportunities of deriving gratification from the medium. The results of this study show that there may be competitive displacement among the interactive media.

목차

Abstract
 서론
 이론적 배경
 연구문제 및 연구방법
 연구결과
 결론 및 토의
 참고 문헌

저자

• 한은정 [ 숙명여자대학교 경영학과 박사과정 ]
• 서보밀 [ 숙명여자대학교 경영학부 부교수 ]

참고문헌