Earticle

초록

영어

This paper provides in-depth analysis of internal and external factors that are important to food retailers’ international market expansion, presenting Carrefour as a case.Nine sources of risks inherent in international retail market operation are explored and examined which are critical for Carrefour’s international expansion. Key financial ratios of Du Pont System are used to assess Carrefour’s performance in local market and relative to competitors. Carrefour’s competitive advantages are also explored and compared with Wal-Mart, its major competitor in the international expansion.

목차

ABSTRACT
 1. Intoduction
 2. Principal risks of Carrefour's Intermational Food retail Operations
 3. Carrefour's Financial And Strategic Management
  3.1 Carrefour's Performance relative to French market
  3.2 Relative Performance of Carrefour among Major Food Retailers
  3.3 Carrefour's Finacial Strategy and Management
 4. Conclusions : Strategic Management Perspective
 References

저자

• Renee B Kim [ Associate Professor, Hanyang University, School of Business Received ]

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