Earticle

초록

영어

The exhibition and convention industry offers facilities and services required to host expositions and conferences. Currently, it has been greatly esteemed as a promising industry because it can produce a higher added value and maintain a pure environment at the same time as an aggregate of service industries. Like other industries, the need of digitalization and information system in the exhibition and convention industry makes it introduce ERP and MIS and nowadays ubiquitous related model projects are ongoing. In this paper, we conduct researches regarding the systematic introduction of ubiquitous related technologies through the service and information system identification of exhibition and convention industry, and analysis of value chain and critical success factor. We consider RFID, ZigBee and mobile related technologies as the ubiquitous related technology types and select the exhibition witness and the maintenance of facilities as the area of related technologies introduction. In addition, we propose a scheme used to analyze and solve the problems which could be occurred when ubiquitous related technologies are applied. The results of this paper could be used as a policy to nourish exhibition and convention industry, and a guideline of the host organizations.

목차

ABSTRACT
 1. 서론
 2. 전시 컨벤션 산업
 3. 전시 컨벤션 서비스와 정보화
  3.1 전시 컨벤션 서비스
  3.2 전시 컨벤션 산업의 정보화
 4. 전시 컨벤션 산업의 유비쿼터스 기술
  4.1 가치 사슬과 성공요인
  4.2 유비쿼터스 기술
  4.3 전시 컨벤션 산업의 유비쿼터스 기술 응용
  4.4 유비쿼터스 기술 적용의 문제점 및 해결방안
 5. 결론
 참고문헌

저자

• 이상준 [ Sang-Joon Lee | 전남대학교 경영학과 조교수 ] 교신저자
• 나종회 [ Jong-Hei Ra | 광주대학교 e-비즈니스학과 부교수 ]

참고문헌