Earticle

초록

영어

This paper aimed to exam relationship of lohas image, customer satisfaction, switching barrier, revisit intention to fast food store. To accomplish this purpose, this study examined previous studies and summmarized. 400 questionaries were distributed to the people living in Daegu/Gyeong-Buk 381 questionaries were obtained and 331 data were analyzed by frequencies, correlation, multiple regression, The results of this study are as follows; First, it is shown that lohas image have a positive influence on the customer satisfaction(p<0.001). Second, it is shown that lohas image have a positive influence on the switching barrier(p<0.001). Third, it is shown that customer satisfaction have a negative influence on the switching barrier(p<0.57). Fourth, it is shown that lohas image have a positive influence on the revisit intention(p<0.05). Fifth, it is shown that customer satisfaction have a positive influence on the revisit intention(p<0.001). Sixth, it is shown that switching barrier have a positive influence on the revisit intention(p<0.001). This study, however, have limitations in obtained sample and area. The future study should consider these limitations to improve model applicability in practice.

목차

ABSTRACT
 1. 서론
  1.1 연구의 배경 및 목적
 2. 이론적 배경
  2.1 로하스 개념과 이론적 고찰
  2.2 패스트푸드점의 개념과 이론적 고찰
  2.3 전환장벽의 개념과 이론적 고찰
  2.4 재방문의도의 개념과 이론적 고찰
 3. 가설설정 및 연구모형
  3.1 연구모형 및 연구가설의 설정
 4. 실증분석
  4.1 조사대상의 자료분석 및 방법
  4.2 실증분석
  4.3 가설검증 및 자료해석
 5. 결론
  5.1 결과요약
  5.2 연구의 한계점
 참고문헌

저자

• 이승희 [ Seong-Hee Lee | 금오공과대학교 산업경영학과 교수 ] 교신저자
• 정연교 [ Yeon-Gyo Jeong | (주)푸드시스템 상무이사 ]
• 김혜경 [ Hye-Kyoung Kim | 금오공과대학교 산학협력단 학술연구 교수 ]
• 조영준 [ Young-Jun Jo | 금오공과대학교 지역산업경영연구소 연구원 ]

참고문헌