Earticle

초록

영어

The study investigates the cultural usability of translated English websites of the top 30 Korean enterprises from a social semiotic perspective. To evaluate the cultural adequacy of the translated websites, the study focuses on one factor - the extent to which they foreground the CEO. This variable is chosen as an index indicating the degree of horizontal power distance within the organization. The comparative analysis of original Korean and English corporate websites shows marked differences in this variable. The Korean websites invariably foreground the CEO by posting a CEO message with a photo of the CEO often in an imposing posture, while the English websites kept the CEO in a low profile, often, by just mentioning his name and title. The Korean CEO message contains a number of formulaic expressions used in formal letters, the likes of which were decidedly absent in authentic English CEO messages. Most of the English translated websites had these Korean expressions transferred into the English CEO message, which served to undermine the cultural usability of the English website.

목차

Abstract
 I. 연구목적과 의의
 II. 이론적 배경
  1. 웹 사이트 세계화
  2. 웹 사이트 세계화와 문화
 III. 연구 디자인
  1. 연구 질문
  2. 데이터 수집 및 분석
  3. 데이터에 대한 기호학적 해석
 IV. 데이터 분석 결과
  1. 기업체 사이트에서 CEO를 부각시키는 정도
  2. CEO Message 구성의 특징과 번역 방식
 IV. 결어
 참고문헌

저자

• 이창수 [ Lee, Chang-soo | 한국외국어대학교 ]

참고문헌